Operating an online business and digital storefront takes a lot of work outside of just making and distributing your product: running ads, optimizing your website, writing product descriptions and so much more. Small Business Marketing Department can help with your digital marketing tasks and optimizing your site so that you aren’t missing out on potential customers.
THE ALL ACCESS PACKAGE:
With online businesses, all your marketing avenues are inter-connected. It is important to make sure all your efforts are working together and supporting each other. Keeping your marketing tasks under the same roof will ensure they are working to their fullest potential. Taking advantage of my ALL ACCESS SMALL BUSINESS MARKETING PACKAGE will ensure there aren’t any holes in your plan or execution that are preventing sales. This service includes access to all the services listed below and more for just one monthly fee.
I only accept a small number of companies on the All Access Package at a time so each business can have the focus and attention it needs.
WEBSITE SERVICES
It’s important that you have a website that looks good and works for you. You can have an amazing product, but if your website isn’t converting sales, it’s not going to matter. Having a professional and well-optimized website is your key to success. I can offer several services that will either help build your website or improve the one you already have. The website is the most important part of your mix – I don’t recommend spending any money on advertising or marketing until we’re sure we’ve got it right, otherwise you’re just wasting dollars!
Sample Website Services:
- Full Service E-Commerce Site Set-Up on an easy to use platform where you will be able to make updates and edits after the initial roll-out.
- Current Website Evaluation & Recommended Changes / Updates
- Product Listings – start from scratch or evaluation & improvement
MARKETING STRATEGY
Once you’ve got a website that you know can convert traffic into sales, it’s important to have a strategy and plan for moving forward. A comprehensive marketing strategy with goals and actionable plans will help you stay on track.
With this service, I will create a comprehensive plan of actionable marketing ideas to improve website traffic, brand awareness & sales. Marketing Plans will cover areas including (but not limited to) Social Media / Content Creation / Advertising / Promotion / Email Marketing.
PAY PER CLICK ADVERTISING
Pay Per Click Advertising is the fastest and most cost-effective way to get quality traffic to your website. I will help you get the best bang for your buck by creating targeted ads with positive ROAS (return on ad spend) and offer periodic reporting of your ad spend and conversions.
- Lead Generation – Finding initial traffic that may have an interest in your product through Keyword or Interest-Based Targeting
- Retargeting – Displaying ads to users who have previously visited your site and have shown an interest in your products.
- Shopping Ads – Dynamic Product Ads displayed in a search engine like Google that put your product information in front of shoppers.